Where creatives go

about this project

Where Creatives Go is a poster designed as promotion for the Web Design Club. The purpose of this campaign was to show creative people doing activities not commonly associated with web designers. So the physical aspect of doing a cartwheel came to my attention because of the playful and happy nature of the act.

my role

The vector shape was created and Illustrator and then a gradient was applied in Photoshop. The leg of the girl was masked, to give the appearance of the vector shape folding and bending along the angle of her cartwheel.

software

Photoshop - Illustrator